Writing and marketing an ebook

Keep making edits unless it becomes impossible to make anymore edits. You want to offer an almost-perfect Ebook to your readers without any spelling or grammatical error.

Even the smallest of mistakes can make the reader feel that the author was sloppy or that the content itself may be inaccurate. Hard to swallow pill: Many readers do judge a book by its cover. After you finish writing your Ebook, you need to produce an attractive cover design. You want to design a professional cover that says unique and well-researched content inside.

Even the less-than-professional cover design can become the reason for not reaching your audience. You can hire a professional designer or design your cover yourself online. You can design free and paid cover designs on Canva.

A unique cover is required to make the impression of unique content. If you want to make a difference with your Ebook, just sell to the people who are looking for it.

Focus on a smaller subset of people and customize your marketing approach around them. For instance, if your Ebook is about website designing, there is no point in approaching medical students. Therefore, look for the places you can approach website designers, like LinkedIn or designing blog sites and promote your product in the right place instead of all the places.

Considering it is your first Ebook, go for a competitive price. Try to save the costs wherever you can and keep the pricing as low as possible. You are going to make bare profit from this one.

However, if it succeeds, you can start charging more, later. One great marketing strategy is to sell your Ebook for less than a dollar, which can shoot up the number of sales and reviews on your product, making it under the list of best sellers, ultimately increasing the potential for word-of-mouth marketing. If you are advertising your Ebook, you need to create an attention-grabbing landing page.

A successful landing page should be professional and obvious enough to convert the lead into sales. It should be highly targeted by offering all the information your visitor needs to get the Ebook with clear and specific instructions on how to purchase the Ebook. There are various ways to market and sell your Ebook. Here is a list of widely used and most effective online marketing approaches to sell your Ebook-. Start your own blog, post consistent blog articles, build a stable audience, and launch your Ebook on your blog site.

This article explains the step-by-step process of starting a blog to make it easier for you. Take advantage of your social media presence. Assess where your targeted audience is and promote your product there. Contact your friends, family, colleagues, acquaintances, and offer them a free copy of your Ebook and ask them to spread the word in return.

Encourage your visitors and customers to review your work by sending them an email asking them to rate your work after they make the purchase. This is a great strategy, which can help you reach out to potential buyers through the people they already trust and word-of-mouth is a pretty great marketing strategy.

To reach more potential buyers, you want to be more visible. Identify key people like bloggers, media personnel, and PR firms to help you get the word out about your ebook. Either way, you can accomplish these by first reaching out via email — but be sure to do it right.

A pre-launch can help build hype by sharing sneak peeks and snippets while your ebook is in production. You can even offer a special pre-launch discount for anyone who orders the ebook in advance. In your pre-launch, include mockups and snippets of your ebook. Celebrating likes on Facebook: Thank you so much for your support.

Coming soon: Names of the Dead. Alternatively, if you already have a large following on social media or are active in relevant communities, consider using them to prelaunch your ebook. While not exactly for an ebook but an excel spreadsheet and a course, you can see what these types of posts look like. If you can get yourself interviewed on a podcast or online show, that can be great mileage for your ebook.

Reach out to publications and creators with a significant following, then offer to appear on the show to teach your expertise. The topic you talk about on the show ought to relate to the content in your ebook, so viewers and listeners of these shows will be enticed to check out your ebook afterward.

The good thing is that podcast producers often place useful links in their show notes. Identify blogs that are popular within your niche and serve the same audience as yours.

Go through their previous blog posts and see if there are any gaps within their content that your expertise could help with. When you do find something they may be interested in featuring, prepare an outline, and reach out to their editor. This approach may be time-consuming but it has many benefits. It opens you up to new audiences, helps you build your personal brand, and helps you make important connections within your niche.

Plus, the backlinks to your website will improve your domain authority, which in turn will help your SEO efforts. You can learn more about paid advertising in their Facebook ads tutorial. Read on to learn how InfoShare Academy gained high-quality contacts by creating and promoting their ebook developed for future IT developers. A printed version of your ebook can cater to a market of readers who prefer physical copies over digital. Another way to use them is to offer your newsletter subscribers the chance of winning a physical copy of your book in exchange for their engagement.

An ebook can be a great lead magnet that you can offer for free to get people to sign up for your email list. An ebook landing page can help you showcase your content and maximize conversions. Giving your ebook away to any important influencers may also help you get more mileage. Or share it with a small group of people for free in exchange for testimonials and reviews that will later help you get more sales. Offering your ebook for free and nurturing your leads is a long-term strategy but it can lead to great results.

There are a few benefits to offering a money-back guarantee. Set a limit for about 7 or 14 days for your money-back guarantee, and state this clearly on your sales pages. Also show customers how they can request a refund if they were unhappy with the ebook, so the process is streamlined and simpler for everyone. An ebook is a great way to not only get passive income but also to get more loyal customers and fans who believe in your authority. To get a better feel of what it can do to help you successfully promote your ebooks, courses, and other digital products watch this walk-through video:.

We use cookies to make sure you have the best experience on our website. You can control what cookies are set on your device in your cookies settings. By browsing our website, you agree to our use of cookies. More info. You can listen to the article narrated by a real person :. Start with a quality ebook 2. Set up your conversion funnel 3. Craft a compelling sales page 4. An ebook that started life as a subscriber incentive might in fact make a great premium product, or serve as an authority-building book in the Kindle Store.

Depending on the final destination of your ebook, a range of different ebook formats are available to consider:. Just like a blog post title, an ebook title must grab attention. A wise friend Charlie Gilkey jumped onto Skype with me and spent a while hashing out better titles. You might want to ask your blog readers to vote on different titles. If you can afford it, hire a designer. But if you really have to create your ebook cover yourself, keep it simple and straightforward, and look at lots of examples of good and bad designs.

And even those who downloaded your ebook from your blog might forget where they got it. So failing to link your ebook back to your blog is a big mistake. Also important is giving your readers an easy way to send you feedback for your ebook, such as a dedicated email address or a link to a contact page. Add positive reviews to your sales page and, if possible, use photos of the reviewers to boost credibility.

And if you can, send out your review copies before you launch your ebook — preferably at least a couple weeks before. This gives people a chance to read your book and get a review ready on or soon after your launch day. So start acting like it. Despite any preconceptions, you can effectively market your blog without coming across like a used car salesman. If your ebook is on Amazon Kindle, you can create some buzz by giving it away free for short periods. If this is your first premium product, make sure you tell your existing list about it and consider offering a discount for existing subscribers.

Write guest posts for popular blogs in your niche and direct readers to a dedicated landing page for sign-ups or for the sales page for your ebook. You might even look into ways to make your marketing plan more interesting and innovative, maybe creating videos, hosting a webinar, or bundling your ebook with another digital product — anything to get readers involved!

Lots of mistakes are lurking out there to trip you up on the path to publishing your first ebook, but the potential rewards are great. You can get more subscribers for your blog, more signups for your online course, more authority in your niche, and even earn more money from your writing.

You now know how to write an ebook. Grab your calendar, take a look at the next week, and choose a day to begin. Because in just a month or two, you could easily have a finished ebook … one that could supercharge your email list, position you as an expert, or start bringing in a steady income. Want to learn how to write an ebook like a pro? Admit it.

You can see the main title and, underneath, your name. And when you picture it, you feel a ripple of pride. An ebook would be a big step up for you as a writer. Lots of writers seem to be doing it, so how hard can it be?

But in reality, most ebooks that see the light of day are horrible. Embarrassingly bad. Back to Top. What to do Instead Plan your ebook content before you start writing. What to do Instead Go back to your survey and determine what aspects your audience cares about the most.